In the summer of 2016, I had the honor of being accepted at Pixar Animation Studios as a Graphic Artist Intern. A dream come true. As part of the Art Internship, I was able to work on actual film production, in my case I got to work on two feature films: Cars 3 and Coco helping the art department with graphic artistry.
My first assignment as part of the Cars 3 art department was to develop the brand identity of two cars that race along Lightning Mc Queen: Vinyl Toupee and Bumper Safe. Both are iconic cars from the franchise. 
Research for this project was key. For both cars, the brief was to update their graphics to look "more modern" as it's stated on the story, to take them to the "Next Gen" look but keeping their personalities.
Vinyl Toupee is a brand of vinyl spray cans that cars can use to have a nice vinyl toupee on the roof. He's the "wannabe" car that thinks he's cool but is always behind on trends. When it came the moment to update his look I new what I wanted to achieve, something 80's vibe that looks kind of modern but stays retro.
On every Cars movie, Vinyl Toupee has been at least two decades late to the game, so this made total sense. Moonbeam City was the reference I used to pitch the idea to the production designer, Jay Shuster.
With the idea clear, I started working on logo variations and different assets of the branding, that I could later apply to the car. It wasn't an easy process but research was key.
The Final Logo and Elements:
Mapping on Vinyl Toupee 3D Asset - No Shading Applied
In Cars World, Bumper Save is a banking company. For his "Next Gen" re-branding I knew I wanted to update his look with a tech feeling. Clear lines and using his palette to reflect the company but not too different from the current version in terms of color and type. Here's look of the character on previous films

After a round of logo versions, the personality wasn't showing up. 
So I had to go back to the board, and get to the main elements: 
B & $ .  Since it's a bank entity I deconstructed the $ symbol to make a pattern that I could use in the car. 
Here's the final look:
Mapping on Bumper $ave 3D Asset - No Shading Applied
After finishing the branding for both Vinyl Toupee and Bumper $ave I was assigned to work on the lettering for the Legends. Here's the final look and some pics of my sketchbook where I hand-painted the letters to make it look natural as if it was done back in the time when they were originally painted in the movie. 
This lettering treatment managed to sneak in the toy line :) 
Design: Jay Shuster
And by the very end of my time with the incredible Cars 3 Art Department, I was assigned to create a logo for the buffer of one of the characters.
Truly grateful for this amazing experience! Thanks to the crew that made it possible!
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